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Juan Carlos Hernandez
Voice Talent - Voice Seeker
Joined: 04 Apr 2006
Posts: 38
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 Posted: Fri Dec 07, 2007, 04:16 (GMT) Post subject: Mysteriously the Lead goes from $3600 to $1800...Opinions? |
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Yesterday I replied to a lead in Spanish. It was for 16 TV spots x 13 weeks w/an option to renew at the same rate, all for $3600.. Even though it was low I replied to it because of the renew option. Today I got the same lead saying that it was an error and now it pays $1800 for 16 spots, that's $112,50 per TV spot.
Am I wrong or this is an insult to all of us?
thx,
Juan Carlos |
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Sid Whatley
Voice Talent - Voice Seeker
Joined: 09 Nov 2003
Posts: 685
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| Posted: Fri Dec 07, 2007, 13:34 (GMT) Post subject: |
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It's simply called "Volume" Juan. If you were buying one sweatshirt for yourself you would expect to pay around $10. But if you were buying 100 sweatshirts to sell you would probably pay $5 ea. I have several loyal clients (8yrs) that I charge only $125 for a finished spot BUT they each give me 5-10 spots a month. These production houses/agencies have to mark-up their product too. Being extremely efficent, knowledgeable and fast at your profession is also a plus.
In most cases we are the "wholesaler" and the agency is the "retailer".
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